In the world of football, Puma is considered the third-largest sportswear brand and embraces its position as an acknowledged outsider. The brand, known for outfitting Neymar, Nikita Parris, Antoine Griezmann, and Eugénie Le Sommer, unites a community of football stars and enthusiasts worldwide. Puma brings together a true family on social media and in stadiums: the “Puma family.”
As football remains more of a deep cultural phenomenon than ever before, Puma aims to break conventions and leave its mark on this new era by asserting an inspiring, authentic, and assertive football identity platform.
For Puma, we’ve conceived more than just a classic product range; we’ve initiated a movement: the brand platform “Faster Football,” which aims to revolutionize football. Our intention has been to create the revolutionary rallying cry of the NextGen.
Faster Football comes to life through a football-inspired DNA and strong identity codes deployed across a full range of communication tools: a highly contrasting combination of red and black colors, accompanied by a claw logo for sharpness and impact, a typography designed in a raw and spontaneous style to proclaim and convey strong messages, illustrations associated with an entirely underground icon treatment easily adaptable for social media, unambiguous messages, and an assertive anthem to integrate the Faster Football movement.