URBAN PADEL

Brand Identity
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the  project

A small tennis court and a few ideas were all it took to invent Padel. From its Mexican origins to its Spanish adoption, this new sport is inspiring people around the world. This bubble of good vibes is spreading and being shared.

PADEL, NOTHING BUT GOOD VIBES

Urban Padel is making this sport even more accessible in France, for all levels and all ages. The ambition is high, but the challenge is unique. Our mission has two goals: to highlight an innovative racket sport experience and to make the Urban Padel brand unique, energetic, and positive.

To make a mark in the market, Urban Padel comes with a disruptive proposition. Inspired by the dynamism of ball trajectories, its logo is a typographic bounce that creates a strong identification principle. Paired with an energetic color palette, the graphic elements tell a mythical imagery inherited from its Latin origins.

A visual identity that narrates all the energy of Padel.

Strategy

Brand positioning
Brand architecture

Creative

Visual identity
Graphic language
Guidelines

our  work

LOSC

The Goddess and the Great Dane

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Arkea Ultim Challenge Brest

More than a race. An adventure.

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

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Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Fédération Française de Tennis

Courts branding

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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