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Fédération Française de Tennis

Courts branding
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the  project

Following a consultation, the FFT entrusted the agency with reorganizing the visibility of partner brands on the courts of the Roland-Garros tournament. After watching several dozens of hours of matches, the agency drew up an assessment, followed by recommendations for reorganizing brand visibility on the courts.
The project was supplemented by a design study on brand expression on signs and the furniture intended to fit out the courts during the tournament.
The project therefore consisted of:
– Auditing and analyzing partners’ visibility
– Recommendations for establishing and expressing partner brands
– The design of furniture intended for umpires and players during rest periods
– Ensuring overall harmony and coherence

10
Partner brands
300
items of furniture
3
Main courts
21
outside courts

Client

Fédération Française de Tennis

Years

Since 2013

Tasks

Consultancy
Branding
Product design
Signage

Awards

• Grand Prix Stratégie du Sport 2013 : Design Prize
• Grand Prix Stratégie du Design 2013 : Environnement and signage Prize
• Trophées Sporsora du Marketing Sportif 2013 : nomination

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our  work

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WEC

Brand territory

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Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Stade Rochelais

Global identity program

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PUMA

Visual identity

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Nestlé Waters

Partnership expression

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Grand Prix
de France

Global identity program

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Groupama FDJ

lorem

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EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

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Engie

Partnership expression

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Fédération Française de Boxe

Global identity program

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BNP Paribas

Partnership expression

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UEFA

Graphic environment

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Michelin Motorsport

Team graphic branding

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Fédération Française
de Voile

Global identity program

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