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Fédération Française de Tennis

Courts branding
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the  project

Following a consultation, the FFT entrusted the agency with reorganizing the visibility of partner brands on the courts of the Roland-Garros tournament. After watching several dozens of hours of matches, the agency drew up an assessment, followed by recommendations for reorganizing brand visibility on the courts.
The project was supplemented by a design study on brand expression on signs and the furniture intended to fit out the courts during the tournament.
The project therefore consisted of:
– Auditing and analyzing partners’ visibility
– Recommendations for establishing and expressing partner brands
– The design of furniture intended for umpires and players during rest periods
– Ensuring overall harmony and coherence

10
Partner brands
300
items of furniture
3
Main courts
21
outside courts

Client

Fédération Française de Tennis

Years

Since 2013

Tasks

Consultancy
Branding
Product design
Signage

Awards

• Grand Prix Stratégie du Sport 2013 : Design Prize
• Grand Prix Stratégie du Design 2013 : Environnement and signage Prize
• Trophées Sporsora du Marketing Sportif 2013 : nomination

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our  work

LOSC

The Goddess and the Great Dane

Urban Padel

Energía positiva

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Arkea Ultim Challenge Brest

More than a race. An adventure.

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

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Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

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Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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