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BNP Paribas

Partnership expression
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the  project

Management of the roll-out of the BNP Paribas brand into tennis.
This cross-discipline, strategic task involved organizing visibility and optimizing the emergence of the brand on the courts of the Roland-Garros tournament. The solution incorporates both marketing and institutional challenges to promote BNP Paribas as part of an effective and elegant sponsoring strategy.
The creative direction established a new identity expression in step with the corporate brand and in keeping with sport regulations. It managed the tests and adjustments in concert with the client to implement the materials and manage visibility in the media.
The last step was to draft a teaching guide destined for tournament organizers and subsidiaries across the world to implement the new identity internationally. The concept was also adapted to the Roland-Garros tournament.

30%
average increase in visibility
20
Partnerships with international federations
550
Partnerships with amateur tournaments
19
Partnerships with professional tournaments

Client

BNP Paribas

Years

2011/2012

Tasks

Consultancy
Branding
Technical assistance
Standardization

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our  work

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WEC

Brand territory

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Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Stade Rochelais

Global identity program

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Fédération Française de Tennis

Courts branding

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PUMA

Visual identity

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Nestlé Waters

Partnership expression

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Grand Prix
de France

Global identity program

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Groupama FDJ

lorem

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EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

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Engie

Partnership expression

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Fédération Française de Boxe

Global identity program

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UEFA

Graphic environment

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Michelin Motorsport

Team graphic branding

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Fédération Française
de Voile

Global identity program

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