Projet_project_realisation_Groupama_FDJ_Francaise_Des_Jeux_Ouverture

Groupama FDJ

Team graphic branding
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the  project

The main difficulty of this project was to design the graphic codes of this new professional cycling team destined to compete at the highest international level while taking into consideration the brand identity of the two title co-partners, Groupama and FDJ. French cycling has never previously seen the likes of this partnership between two major sport sponsors.
It was essential to ensure the visibility of the two brands engaged in a common sport project on all the strategic materials while giving the team its own character.
The French dimension is clearly conveyed by the colors and design.

28
cyclists
30
vehicles
20
Technical partners and suppliers

Client

Groupama and la Française Des Jeux

Year

2018

Tasks

Identity consultancy
Global design
Team logo
Fleet of vehicles

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our  work

LOSC

The Goddess and the Great Dane

Urban Padel

Energía positiva

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Arkea Ultim Challenge Brest

More than a race. An adventure.

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

Cas_Agence_LeTROT_prix_damérique_races_zeturf_logo_420x460

Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

Projet_project_realisation_ligue_football_professionnel_professional_league_Vignette_LFP_ligue_1_conforama

LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Fédération Française de Tennis

Courts branding

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Nestlé Waters

Partnership expression

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BNP Paribas

Partnership expression

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