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Nestlé Waters

Partnership expression
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the  project

A cross-discipline, strategic project to establish the brand’s new expression at the Roland-Garros tournament. A simplified, pared-down brand featured on all of the court furniture, cooler boxes, general public shuttles, and on the water dispensers and refreshment stands provided by the brand during the tournament. The solution incorporates the corporate challenges as well as marketing and product issues to establish Perrier’s new codes on the Paris tennis scene.
The creative direction helped to devise a new identity expression in step with the corporate brand and in keeping with the organization of the tournament. It was responsible for producing models and simulation using a precise plan and inventory in order to stage everything from the initial intentions to the production of the design files.

40
general public and media shuttles
120
items of identified furniture
24
drink points and water dispensers

Client

Nestlé Waters

Years

Since 2017

Tasks

Consultancy
Branding
Technical assistance

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our  work

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Team graphic branding

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Partnership expression

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