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FFR

Global identity program
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the  project

The Rugby French Federation chose the agency to oversee the redesign of its visual identity.
Inspired by the original cockerel that players wore on their left breast for the first match in the history of French rugby in 1905, the agency worked on making its form, design, colour and texture feel more modern and forward-looking. Removed from its original context, the cockerel has been endowed with all the necessary qualities to allow it to function effectively across all communications by the Federation.
Over and above the lengthy sourcing work involved, the agency also worked on the identity conveyed by all the logos (network, advanced level, practices, training, and commissions). In this way, all the derived identities organised through a new brand architecture expressed by means of an exclusive typeface specially created for the occasion.
The aim of the new emblem is to be able to lastingly function in a cross-sector and modular graphic environment that will support the wide variety of messages (corporate, communication, promotional, event-based, and hospitality). 
The Federation did not ask us for a change of logo but a new interpretation of their visual identity.

1
brand platform
1
exclusive alphabet
3
graphic charters
180
adaptations

Client

Fédération Française de Rugby

Year

2019

Tasks

Brand strategy
Brand platform
Visual identity
Brand architecture
Graphic territory
Standardization
Identity reveal
Publishing

Award

Grand Prix Stratégies du Sport, Design category: Gold

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our  work

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Prix d'Amérique Races ZETurf

LeTROT

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WEC

Brand territory

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Danone Nations Cup

Brand territory

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

Projet_project_realisation_ligue_football_professionnel_professional_league_Vignette_LFP_ligue_1_conforama

LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_Vignette_STADE_ROCHELAIS

Stade Rochelais

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

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PUMA

Visual identity

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

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Grand Prix
de France

Global identity program

Projet_project_realisation_Vignette_CO_Comite_Organisation_EHF_Euro_2018_Feminin_women_Handball

EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

Projet_project_realisation_Vignette_Engie

Engie

Partnership expression

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Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

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UEFA

Graphic environment

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Michelin Motorsport

Team graphic branding

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Fédération Française
de Voile

Global identity program

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