A powerful concept based on three symbols—the rooster, drawing, and movement—produced in a flowing and elegant linear style.
A universal expression in which past, present and future athletes can recognize themselves with enthusiasm and pride.
A brand architecture constructed around two spheres: an institutional logo and a marketing symbol.
An exclusive, extremely pure alphabet that strengthens the identity of the derived identities and builds the brand architecture.
A rich graphic environment that fuels the brand and can be adapted to any media or communications channels.
Comité National Olympique et Sportif Français
Grand Prix Stratégies du Sport 2015 : Design Prize