Projet_project_realisation_ligue_football_professionnel_professional_league_LFP_ligue_1_conforama_ouverture

LFP

Graphic environment
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the  project

Using the TV graphic branding and identity development for Ligue 1 Conforama, the agency managed the continuation of the competition’s harmonization and general graphic branding on behalf of its client. The aim of the project was to create meaning and coherence between the championship’s TV branding and the media required by the league.
Our role throughout the program was to establish a global identity strategy, select strategic placements for the naming sponsor of the competition, recommend placements for the clubs’ partners in the plan, manage the variations of colors, and manage the collective and individual communications of the clubs.
The project gave rise to a graphic identity for both Ligue 1 Conforama and Domino’s Ligue 2.
To further enhance the project, the agency developed the visual identity for “Barrage Ligue 1” and “Barrage Ligue 2”, the identity for “Ligue 1 Legends” and the signature of “la ligue des talents”.

5
visual identities
2
graphic charters

Client

Ligue de Football Professionnel

Years

2015/2016/2017/2018

Tasks

Consultancy
Design
Standardization

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our  work

LOSC

The Goddess and the Great Dane

Urban Padel

Energía positiva

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Arkea Ultim Challenge Brest

More than a race. An adventure.

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

Cas_Agence_LeTROT_prix_damérique_races_zeturf_logo_420x460

Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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