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Prix d'Amérique Races ZETurf

LeTROT
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the  project

Following a call for tenders, the agency was selected by LeTrot to help with the launch of a new competition: Prix d’Amérique Races Zeturf.

Featuring event after event, it will be held annually in the heart of winter and promises heart-pounding action with 9 races over 120 days.              

To bring to life this new competition, which is built on the founding values of conquest, sportsmanship and excellence, to focus attention on it, increase betting frequency and attract new race-goers, we:

  • Positioned the PRIX D’AMERIQUE RACES ZETurf as the leading competition in its discipline, just like the Tour de France, Roland-Garros or 24 Hours of Le Mans
  • Retained the DNA of the Prix d’Amérique logo, the star and the trotter, while developing its codes to raise its status, make it clearer and more impactful
  • Introduced a distinctive color palette which makes it more memorable and recognizable: anthracite gray, reminiscent of the color of the Vincennes track and red to emphasize the competition’s sporting dimension
  • Designed a versatile brand architecture, with no rigidity,to make the new competition format clear and coherent
  • Designed a rich and modular brand territory
  • Created an iconic trophy in silver to award the winners of one of the 3 major races and a gold version to crown the Ultimate champion, the winner of 3 major races in the same year

Client

LeTROT

Year

2020

Tasks

Brand Strategy
Visual identity
Graphic territory
Trophy design
Reveal
Look & Feel

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Cas_Agence_LeTROT_prix_damérique_races_zeturf_champ_de_course
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our  work

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FFR

global
identity
program

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WEC

Brand territory

Projet_project_Danone_Nations_Cup_edition_2019_campagne_campaign_communication_globale_global_vignette

Danone Nations Cup

Brand territory

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

Projet_project_realisation_ligue_football_professionnel_professional_league_Vignette_LFP_ligue_1_conforama

LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_Vignette_STADE_ROCHELAIS

Stade Rochelais

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

Projet_project_realisation_Vignette_france_le_13_by_Puma_marseille_new_levels_sport_rap

PUMA

Visual identity

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

Projet_project_realisation_grand_prix_de_France_F1_GIP_Le_Castellet_vignette

Grand Prix
de France

Global identity program

Projet_project_realisation_Vignette_CO_Comite_Organisation_EHF_Euro_2018_Feminin_women_Handball

EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

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Engie

Partnership expression

Projet_project_realisation_Federation_francaise_french_boxe_Vignette

Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

Projet_project_realisation_vignette_UEFA_euro_2016

UEFA

Graphic environment

Vignette_Projet_project_realisation_MICHELIN_motorsport_ouverture

Michelin Motorsport

Team graphic branding

projet_project_realisation_Federation_Francaise_french_Voile_Vignette

Fédération Française
de Voile

Global identity program

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