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Fédération Française de Tennis

Global identity program
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the  project

A new identity expression for French tennis.
A daring visual identity thanks to the choice of symbols, the division of the word “tennis”, and the choice of clay for the color to break with the traditional red, white and blue of French federations.
An extremely pure visual identity by expressing the court and the brand in monochrome fashion.
An identity mechanism based on the principle of co-branding, which combines the institutional image with the specific symbols of its derived brands.
An exclusive, extremely simple alphabet to roll out the identity across the brand architecture.
A pure, elegant and established graphic environment that enshrines the Federation’s institutional symbol.

2
graphic charters
1
Exclusive alphabet
1
French national team merchandising charter
1
architectural style book

Client

Fédération Française de Tennis

Years

2015/2017

Tasks

Identity consultancy
Visual identity
Brand architecture
Graphic territory
Standardization
Merchandising

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our  work

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de Handball

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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