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Fédération Française de Tennis

Global identity program
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the  project

A new identity expression for French tennis.
A daring visual identity thanks to the choice of symbols, the division of the word “tennis”, and the choice of clay for the color to break with the traditional red, white and blue of French federations.
An extremely pure visual identity by expressing the court and the brand in monochrome fashion.
An identity mechanism based on the principle of co-branding, which combines the institutional image with the specific symbols of its derived brands.
An exclusive, extremely simple alphabet to roll out the identity across the brand architecture.
A pure, elegant and established graphic environment that enshrines the Federation’s institutional symbol.

2
graphic charters
1
Exclusive alphabet
1
French national team merchandising charter
1
architectural style book

Client

Fédération Française de Tennis

Years

2015/2017

Tasks

Identity consultancy
Visual identity
Brand architecture
Graphic territory
Standardization
Merchandising

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our  work

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LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

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Fédération Française
de Handball

Global identity program

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Stade Rochelais

Global identity program

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Fédération Française de Tennis

Courts branding

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PUMA

Visual identity

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Nestlé Waters

Partnership expression

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Grand Prix
de France

Global identity program

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Groupama FDJ

lorem

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EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

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Engie

Partnership expression

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Fédération Française de Boxe

Global identity program

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BNP Paribas

Partnership expression

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UEFA

Graphic environment

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Michelin Motorsport

Team graphic branding

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Fédération Française
de Voile

Global identity program

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