A new identity expression for French tennis.
A daring visual identity thanks to the choice of symbols, the division of the word “tennis”, and the choice of clay for the color to break with the traditional red, white and blue of French federations.
An extremely pure visual identity by expressing the court and the brand in monochrome fashion.
An identity mechanism based on the principle of co-branding, which combines the institutional image with the specific symbols of its derived brands.
An exclusive, extremely simple alphabet to roll out the identity across the brand architecture.
A pure, elegant and established graphic environment that enshrines the Federation’s institutional symbol.