THE FAN SYNDICATE
LAFOURMI X
LEROY TREMBLOT X
DOORS SPORT
The first independent communications group in France to entirely specialize in sport, the Mitchell Group is formed of two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency. This cross-disciplinary range of services guarantees the global coherence of all campaigns’ strategic and creative processes to promote performance.
LAFOURMI X
LEROY TREMBLOT X
DOORS SPORT
The first independent communications group in France to entirely specialize in sport, the Mitchell Group is formed of two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency. This cross-disciplinary range of services guarantees the global coherence of all campaigns’ strategic and creative processes to promote performance.
Our history
a few
figures
Sports lovers who make ads.
LAFOURMI is the first independent creative agency dedicated to the sports economy. Our campaigns and devices are all different, but they have one thing in common. They have been designed and produced by sports lovers…and it shows!
LAFOURMI is also a state of mind.
Since the beginning, we have always favoured a relationship based on kindness, simplicity and trust. The loyalty of our clients is the best reward for the unfailing daily commitment of all the agency’s staff.
Sports lovers who make ads.
LAFOURMI is the first independent creative agency dedicated to the sports economy. Our campaigns and devices are all different, but they have one thing in common. They have been designed and produced by sports lovers…and it shows!
LAFOURMI is also a state of mind.
Since the beginning, we have always favoured a relationship based on kindness, simplicity and trust. The loyalty of our clients is the best reward for the unfailing daily commitment of all the agency’s staff.
a few
figures
Sports Branding Pioneers since 1984
Today’s sports brands belong first and foremost to their audiences. We create brands with a strong identity, worn with pride and experienced with enthusiasm by their fans. We provide simple solutions to complex problems by developing comprehensive and committed brand strategies.
We bring together passionate people behind icons. We bridge the gap between yesterday and today because we know the playing field of sports brands. We create the most powerful sports design experiences.
Sports Branding Pioneers since 1984
Today’s sports brands belong first and foremost to their audiences. We create brands with a strong identity, worn with pride and experienced with enthusiasm by their fans. We provide simple solutions to complex problems by developing comprehensive and committed brand strategies.
We bring together passionate people behind icons. We bridge the gap between yesterday and today because we know the playing field of sports brands. We create the most powerful sports design experiences.
a few
figures
The best match for Sport and Web3
Between euphoria, hype, speculation, bear market… We’ve had all the fantasies and superlatives with Web3. But behind what has often been presented as an end in itself – NFT, metavers, fan tokens… – there is in fact a huge opportunity to rethink the relationship between brands and their audiences. And this is particularly true for players in the sports economy, as it is intrinsically community-based and a vector of emotions.
We firmly believe that what is at stake with Web3 is the advent of a new relationship with fans, a relationship that needs to be reconsidered and reinvented, stronger, more horizontal and more sustainable. In this respect, the perspectives offered by Web3, through the diversity of tools it articulates, are resolutely new and exciting.
The best match for Sport and Web3
Between euphoria, hype, speculation, bear market… We’ve had all the fantasies and superlatives with Web3. But behind what has often been presented as an end in itself – NFT, metavers, fan tokens… – there is in fact a huge opportunity to rethink the relationship between brands and their audiences. And this is particularly true for players in the sports economy, as it is intrinsically community-based and a vector of emotions.
We firmly believe that what is at stake with Web3 is the advent of a new relationship with fans, a relationship that needs to be reconsidered and reinvented, stronger, more horizontal and more sustainable. In this respect, the perspectives offered by Web3, through the diversity of tools it articulates, are resolutely new and exciting.
