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Automobile Club de l’Ouest

Global identity program
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the  project

A brand concept with a powerful and timeless symbol that gives the major automobile race a proprietary symbol that can be rolled out for other disciplines.
– A modernized name that will allow the race’s international reputation to grow.
– A cross-discipline identity concept that can be used to develop derived brands (24 Hours Motorbikes, Trucks and Karting) in coherence with the brand in order to develop licensing programs and marketing offers.
– An elegant design that firmly and lastingly establishes the new identity from an exclusive proprietary symbol that is based on the concept of day and night.

5
graphic charters
1
circuit graphic branding
1
trophy redesign

Client

Automobile Club de l’Ouest

Years

Since 2014

Tasks

Consultancy
Visual identity
Roll-out of identity
Standardization
Reveal

Award

Grand Prix Stratégies du Sport 2014 : Design Prize

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our  work

LOSC

The Goddess and the Great Dane

Urban Padel

Energía positiva

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Arkea Ultim Challenge Brest

More than a race. An adventure.

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

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Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

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Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

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Fédération Française
de Handball

Global identity program

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Fédération Française de Tennis

Courts branding

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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