Projet_project_realisation_Ouverture_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club de l’Ouest

Global identity program
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the  project

A brand concept with a powerful and timeless symbol that gives the major automobile race a proprietary symbol that can be rolled out for other disciplines.
– A modernized name that will allow the race’s international reputation to grow.
– A cross-discipline identity concept that can be used to develop derived brands (24 Hours Motorbikes, Trucks and Karting) in coherence with the brand in order to develop licensing programs and marketing offers.
– An elegant design that firmly and lastingly establishes the new identity from an exclusive proprietary symbol that is based on the concept of day and night.

5
graphic charters
1
circuit graphic branding
1
trophy redesign

Client

Automobile Club de l’Ouest

Years

Since 2014

Tasks

Consultancy
Visual identity
Roll-out of identity
Standardization
Reveal

Award

Grand Prix Stratégies du Sport 2014 : Design Prize

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our  work

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_Vignette_STADE_ROCHELAIS

Stade Rochelais

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

Projet_project_realisation_Vignette_france_le_13_by_Puma_marseille_new_levels_sport_rap

PUMA

Visual identity

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

Projet_project_realisation_grand_prix_de_France_F1_GIP_Le_Castellet_vignette

Grand Prix
de France

Global identity program

Projet_project_realisation_Groupama_FDJ_Francaise_Des_Jeux_Vignette

Groupama FDJ

lorem

Projet_project_realisation_Vignette_CO_Comite_Organisation_EHF_Euro_2018_Feminin_women_Handball

EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

Projet_project_realisation_AS_Monaco_FC_Vignette

AS MONACO

Global identity program

Projet_project_realisation_Vignette_Engie

Engie

Partnership expression

Projet_project_realisation_Federation_francaise_french_boxe_Vignette

Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

Projet_project_realisation_vignette_UEFA_euro_2016

UEFA

Graphic environment

Vignette_Projet_project_realisation_MICHELIN_motorsport_ouverture

Michelin Motorsport

Team graphic branding

projet_project_realisation_Federation_Francaise_french_Voile_Vignette

Fédération Française
de Voile

Global identity program

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