ARKEA ULTIM CHALLENGE

GLOBAL IDENTITY PROGRAMME
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the  project

A new solo round-the-world race, the Arkea Ultim Challenge naturally competes with other solo sailing competitions. Without a strong historical anchor, the Arkea Ultim Challenge must exist differently, more powerfully.

Our approach, both for the naming and the expression of this new brand, has been articulated around its epic dimension. We won’t talk about the race or sporting performance, but rather about personal challenge and heroic adventure.

A true adventure filled with unforeseen events, this round-the-world journey in Ultim boats has all the elements of a Homeric odyssey. The skippers set off against the elements like heroes of ancient legends, taming boats that impress with their sheer size and speed to defy the elemental reality.

The identity and graphic territory have been designed around this thirst for adventure and intense emotions that the confrontation with the elements brings to the skippers and spectators: the power of the sea, the force of the wind, the unpredictable Nature.

Armed with a trident that suggests the structure of trimarans, the graphic symbol truly embodies the spirit of the ultimate oceanic adventure that “inspires those who depart and excites those who remain” (P. Sabine).

STRATEGY

Brand positioning
Brand strategy

DESIGN

Visual identity
Brand territory
Guidelines

our  work

LOSC

The Goddess and the Great Dane

Urban Padel

Energía positiva

French Motorcyclist Federation

Join the Club

FasterFootball
PUMA

PUMA GROUP

Racing Club Lens

The city, the club, its people

FFL
Brand Strategy

FFL

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Prix d'Amérique Races ZETurf

LeTROT

FFR

global
identity
program

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

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CNOSF

Global identity program

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Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

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Fédération Française de Tennis

Courts branding

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Nestlé Waters

Partnership expression

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Groupama FDJ

Team graphic branding

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BNP Paribas

Partnership expression

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