URBAN PADEL
the project
A small tennis court and a few ideas were all it took to invent Padel. From its Mexican origins to its Spanish adoption, this new sport is inspiring people around the world. This bubble of good vibes is spreading and being shared.
PADEL, NOTHING BUT GOOD VIBES
Urban Padel is making this sport even more accessible in France, for all levels and all ages. The ambition is high, but the challenge is unique. Our mission has two goals: to highlight an innovative racket sport experience and to make the Urban Padel brand unique, energetic, and positive.
To make a mark in the market, Urban Padel comes with a disruptive proposition. Inspired by the dynamism of ball trajectories, its logo is a typographic bounce that creates a strong identification principle. Paired with an energetic color palette, the graphic elements tell a mythical imagery inherited from its Latin origins.
A visual identity that narrates all the energy of Padel.
Strategy
Brand positioning
Brand architecture
Creative
Visual identity
Graphic language
Guidelines