Following a consultation, the FFT entrusted the agency with reorganizing the visibility of partner brands on the courts of the Roland-Garros tournament. After watching several dozens of hours of matches, the agency drew up an assessment, followed by recommendations for reorganizing brand visibility on the courts.
The project was supplemented by a design study on brand expression on signs and the furniture intended to fit out the courts during the tournament.
The project therefore consisted of:
– Auditing and analyzing partners’ visibility
– Recommendations for establishing and expressing partner brands
– The design of furniture intended for umpires and players during rest periods
– Ensuring overall harmony and coherence