A cross-discipline, strategic project to establish the brand’s new expression at the Roland-Garros tournament. A simplified, pared-down brand featured on all of the court furniture, cooler boxes, general public shuttles, and on the water dispensers and refreshment stands provided by the brand during the tournament. The solution incorporates the corporate challenges as well as marketing and product issues to establish Perrier’s new codes on the Paris tennis scene.
The creative direction helped to devise a new identity expression in step with the corporate brand and in keeping with the organization of the tournament. It was responsible for producing models and simulation using a precise plan and inventory in order to stage everything from the initial intentions to the production of the design files.