Fri.
28
Sep.

Leroy Tremblot devises the graphic identity for the new signature of Ligue 1 Conforama

News_LFP_Ligue_1_conforama_ligue_des_talents_ligue_de_football_professionnel

Leroy Tremblot helped the Ligue de Football Professionnel (LFP) to convey the identity of the new signature of Ligue 1 Conforama: “La Ligue des Talents” (the league of talents). This signature conveys the strength, new status, and ambitions of the French championships and promotes the multiple talents of French soccer on, around, and off of the pitch.

After having already devised the graphic charter and identity for Ligue 1 Conforama, Leroy Tremblot also worked to establish its graphic expression. The aim was to bring a spirit of French excellence and modernity to Ligue 1 Conforama. Since talents are names associated with exceptional moments and are expressed by their own character, the agency gave the graphic identity an edge thanks to the typographical design of the word “Talents”, with each letter given its own unique character.

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