Stade de Reims is getting a new look!

To coincide with Stade de Reims’ 89th birthday, the club chose the Leroy Tremblot teams to oversee the redesign of its visual identity. The agency has developed a complete identity program (logo, graphic territory, brand architecture and brand platform) embodied in a new signature: “Maison de Football” (House of Football).   

Although the symbols featured are a departure from the stadium’s previous identity, the elements included and symbolism that it portrays are very similar in many ways. The simpler, sleeker and more streamlined new identity is red and white in typical Reims style. All of the elements come together in an original composition, which is a symbol of power and openness. Power is conveyed in the bold lettering and composition of the name and openness in the way spaces are used around the different graphic elements.

The S and R initials are now joined together to create a monogram in the very center of the new crowned coat of arms, which features curved lines modelled on the arches of the famous Reims cathedral. The crown symbolizes both the “Coronation City”, which made the city so well-known, and the pioneering generations from the Stade de Reims, those of the first kings of French football, and Raymond Kopa in particular.

The name plays with design and contrasting typographical emphasis so that the French preposition “de” (of) is visible without disrupting the composition of the two main words that make up the club’s name. The branding and redesign of the Centre de Vie Raymond Kopa are set to be unveiled in a few weeks with a new graphic environment that is contemporary, welcoming and people-oriented. 

In addition to the visual identity, the agency also worked on the club’s brand platform, which was redesigned and comes to life in its new signature “Maison de Football” (House of Football). This signature reflects the club’s historical and cultural values in relation to Reims’ excellence in the craft, and, above all, embodies the values of the Training Center. It is a place of education and teaching where the family values of respect, discipline and hard work are taught to future professional footballers every day.

actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_territoire_de_marque_signature_maison_de_football_leroy_tremblot actualite_news_corps_visuel_stade_de_reims_identite_visuelle_territoire_de_marque_signature_maison_de_football_magazine_rouge_blanc_leroy_tremblot actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_territoire_de_marque_signature_maison_de_football_carte_de_visite_leroy_tremblot actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_rouge_blanc_territoire_de_marque_signature_maison_de_football_leroy_tremblot actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_rouge_blanc_territoire_de_marque_signature_maison_de_football_bus_football_leroy_tremblot actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_or_gris_territoire_de_marque_signature_maison_de_football_leroy_tremblot actualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_rouge_blanc_territoire_de_marque_signature_maison_de_football_casquette_produit_derive_leroy_tremblotactualite_news_corps_visuel_club_stade_de_reims_identite_visuelle_or_gris_territoire_de_marque_signature_maison_de_football_drapeau_leroy_tremblot

latest  news

Friday 10 May

New Identity of League 1 – A Modular & Iconic Mark

Wednesday 29 November

The Fan Syndicate group wins 5 awards at the 2023 Sports GP Strategies!

Thursday 23 November

Leroy Tremblot wins Bronze at the Grand Prix Stratégies for Sports & Esports 2023!

Friday 01 September

Proud, Strong, Fierce, the spirit of LOSC

Wednesday 12 October

Kavval becomes Finishers!

Wednesday 18 May

A profound rebranding for FFM

Wednesday 10 February

The French Rugby Federation selected the branding agency Leroy Tremblot for its “France Rugby” style charter

Wednesday 02 September

The CDES reveals its new identity this autumn

A signature Leroy Tremblot brand strategy and graphic environment

Thursday 09 April

LaFourmi and Leroy Tremblot have created the “Fédération Française des Sports Confinés”

Wednesday 20 November

Leroy Tremblot win Gold at Grand Prix Stratégies du Sport 2019 awards

Monday 02 September

Roll-out of the new FFR brand territory by Leroy Tremblot

Actualite_news_vignette_LAFOURMI_Leroy_Tremblot signent_nouvelle_identite_WEC
Wednesday 17 July

Leroy Tremblot and LaFourmi design the WEC’s new identity

Thursday 04 July

Leroy Tremblot designs the French Rugby Federation’s new identity

Friday 21 June

Leroy Tremblot creates the TV graphic branding for the 2019 Africa Cup of Nations

News_vignette_Leroy_Tremblot_nouvelle identite_visuelle_FC_Nantes
Thursday 23 May

FC Nantes asked Leroy Tremblot to create its new visual identity

Drawing inspiration from the past to create a new future

Tuesday 16 April

Leroy Tremblot brands the Total Direct Energie cycling team for the next Tour de France

Thursday 28 February

The French Boxing Federation unveils its new identity

Friday 22 February

A new brand territory for the Danone Nations Cup

Thursday 31 January

Leroy Tremblot brands the French Handball Federation

Tuesday 22 January

Leroy Tremblot shines a light on Caisse d’Épargne

Tuesday 15 January

Leroy Tremblot designs the logo for the 100th anniversary of the FFR

Wednesday 31 October

Leroy Tremblot chosen by UEFA for Euro 2020

Friday 28 September

Leroy Tremblot devises the graphic identity for the new signature of Ligue 1 Conforama


Thank you!
The message has been sent.