La Grande Odyssée: a new identity to support the arrival of Royal Canin as new namer
Created in January 2005, La Grande Odyssée quickly established itself as Europe’s annual sled dog event from its very first edition. Today, it stands as the most demanding stage race, set against a unique Alpine backdrop.
At the heart of an especially intense edition, the arrival of Royal Canin as the new title partner marks a key milestone in the race’s evolution. This structuring moment is accompanied by a strategic rebranding designed to reinforce its status as a reference competition and strengthen its distinctive marketing positioning.
This new visual identity was created to express the event’s unique dimension: an extreme, spectacular adventure deeply rooted in Alpine territories. A stronger graphic territory able to support the competition across all its touchpoints and enhance the title partner’s visibility throughout the entire ecosystem.
Adventure, endurance and connection
True to La Grande Odyssée’s DNA, the identity highlights what makes the race unique: resilience, endurance, and the exceptional bond between mushers, canine athletes and Alpine landscapes.
An identity designed to help the competition shine over time, while strengthening the experience and the storytelling around one of the most demanding sled dog races in the world.
Each year, more than 65 international mushers and their 600 canine athletes cover nearly 400 km and 12,000 metres of positive elevation gain through the spectacular landscapes of the Auvergne-Rhône-Alpes region. The race also brings together over 60,000 spectators across 20 resorts, towns and villages that come alive to celebrate La Grande Odyssée Royal Canin.
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