Born in January 2005, La Grande Odyssée quickly established itself, from its very first edition, as Europe’s annual sled dog event. Today, it stands as the most demanding stage race of its kind, set against a unique Alpine backdrop.

At the heart of an especially intense edition, the arrival of Royal Canin as the new title partner marks a key milestone in the evolution of the race. This pivotal moment is accompanied by a strategic rebranding effort. We supported this transformation by creating a new identity designed to carry the race into this new era.

Our objective: to translate the unique dimension of the event. An extreme, spectacular adventure deeply rooted in the Alpine territories. We designed a stronger graphic territory capable of supporting the competition across all its touchpoints and enhancing the visibility of the title partner throughout the entire ecosystem.

Adventure, pushing limits, and connection

True to La Grande Odyssée’s DNA, the identity highlights what makes the race so unique: pushing beyond limits, endurance, and the exceptional bond between mushers, canine athletes, and Alpine landscapes.

Beyond the rebranding, our goal was to build a universe capable of supporting the race over the long term, while strengthening the experience and the storytelling around one of the most demanding sled dog races in the world.

Each year, more than 65 international mushers and their 600 canine athletes cover nearly 400 km and 12,000 metres of positive elevation gain through the spectacular landscapes of the Auvergne-Rhône-Alpes region. The race also brings together over 60,000 spectators across 20 resorts, towns and villages that come alive to celebrate La Grande Odyssée Royal Canin.