Kavval becomes Finishers!
After an initial success, Kavval aims to step up its game by more broadly embracing all outdoor sports (Triathlon, Cycling, Swimming, etc.), and extending beyond the French borders.
Our brief: How can we support this international acceleration with the integration of new endurance sports?
In response to this challenge, we have conceived a brand platform supported by:
– A new name: Finishers. A name with strong international resonance that is self-sustaining, speaks to everyone in the outdoor world, and celebrates accomplishment.
– A bold positioning: The easiest way to great efforts
– A core target: We reunite the always-ready athletes and the hidden athletes
– Three pillars: Simplicity (an intuitive and easy-access platform) / Appetite for challenge (the desire to seek and surpass one’s limits) / Community (the communion of those always in pursuit of their next challenge)
– Three values: Adventure / Energy / Consumer Obsession
– A consumer-facing brand signature: “Straight to the finish line.” Even before reaching the starting line, signing up for a race is already a first challenge, a form of surpassing oneself for some.
– A manifesto that embodies this platform
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