A profound rebranding for FFM
On the eve of its 110th anniversary, on March 3rd 2022, the French Federation of Motorcycling is fundamentally rebranding itself. A new dynamic with enhanced accessibility and openness led by its President, Sébastien Poirier, the Federation will accelerating its development by employing a new brand identity.
On this journey, we have accompanied the Federation with the evolution of the acronym “FFM,” which resonated with insiders, and highlighted the word “Moto.” This new stance, the Federation positions itself as a community that claims more freedom, more sensation, and more sharing.
“The main objective of this rebranding is to attract a wider audience by reaffirming the values carried by motorcycle sport, proudly shared by licensees and practitioners.
The Federation’s promise is showcasing the DNA of motorcycle sport and create unison amongst a community that shares the same passion,” explains Dominique Jubert.
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