After an international consultation, Moët & Chandon selected the agency to design a global visibility platform for the brand and to reimagine the entire post-race celebration ritual across all Grand Prix events of the season: parc fermé, mixed zone, cool-down room, and podium.

Since 1950, Moët & Chandon champagne has accompanied the greatest moments in motorsport history. From Fangio to Hamilton, via Lauda, Prost, Senna, and Schumacher, the Maison established a ritual that became truly iconic: the champagne spray on the podium.

Seventy-five years later, Moët & Chandon returns to the podiums as the Official Champagne of Formula 1 for the next ten years.

A Strategy of Emotion and Sharing — Signed by Leroy Tremblot

With the signature line “Victory Is Better When Shared,” the platform designed by the agency is built on a powerful idea: victory only takes on meaning when it is shared — with your team, your fans, your loved ones.

This approach allows Moët & Chandon to combine prestige and humanity, through storytelling that echoes both the Maison’s timeless elegance and the passion of Formula 1.

A Global Brand Experience — From the Circuit to the Podium

To embody this new vision, the agency has completely redesigned the experience of victory, from the checkered flag to the podium ceremony:

• A dedicated celebration zone for the three podium drivers, conceived as a space for sharing with their teams;

• A new cool-down room, designed as an authentic, convivial place for drivers and their close ones to connect;

• A completely reimagined podium, as elegant as it is spectacular, where Moët & Chandon takes center stage in the scenography of these unique moments;

• A strong brand presence across all key areas of the circuit — parc fermé, mixed zone, cool-down room, and podium — enhancing visibility throughout the Grand Prix weekend.

The Signature of Shared Triumph — Visible Across All Grand Prix Events

Seen at every Grand Prix of the season, this premium experience positions Moët & Chandon as the signature of shared triumph in Formula 1.
A reinvented celebration, where immersive branding and shared emotion resonate closely with fans, drivers, and teams alike.