THE FAN SYNDICATE

ALL-IN-ONE SPORTS CREATIVE PARTNER

The leading independent communication group dedicated to the sports economy in France, The Fan Syndicate brings together 65 team members and unites two agencies: Leroy Tremblot and Lafourmi.

Whether it’s branding or advertising, no matter the field or points of contact, our obsession is to make sports even cooler, bigger, and more engaging than it already is.

ALL-IN-ONE SPORTS CREATIVE PARTNER

The leading independent communication group dedicated to the sports economy in France, The Fan Syndicate brings together 65 team members and unites two agencies: Leroy Tremblot and Lafourmi.

Whether it’s branding or advertising, no matter the field or points of contact, our obsession is to make sports even cooler, bigger, and more engaging than it already is.

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Our history

1984

After graduating from the Met de Penninghen graphic art school in 1982, Jean-Guillaume Leroy and Antoine Tremblot teamed up to form Leroy Tremblot. The agency initially concentrated on two fields: commercial architecture and graphic design.

1989

This was a remarkable year for Leroy Tremblot, which earned its first major sport client when it created the graphic branding and identity codes for the Larrousse Formula 1 team.

1996

After 12 years in retail, during which the agency worked for Plein Ciel, Coup de Cœur, Yves Rocher and Sony, Leroy Tremblot refocused its core business and became the first design agency to exclusively specialize in sport. Its first projects with motorsports advertisers came shortly after, with ELF and Altadis.

1998

For the 1998 Soccer World Cup, the agency developed its methodology of optimizing brand legibility with three of the competition's eight major partners: Crédit Agricole, Sybase, and Manpower.

2000

Jean-Guillaume Leroy chose to leave the company, handing his shares over to Antoine Tremblot who chose to focus entirely on sport-related projects within the agency.

2003

Developed for giant catamaran Club Med for The Race, Brandsoring™ was then applied to the World Championships in Athletics. This assessment method, which anticipates places of high visibility, is based on media tracking. This innovative, disruptive tool is aimed at both rights holders and advertisers.

2008

Dominique Jubert joined Leroy Tremblot as Director of Development, before becoming a partner two years later. His arrival helped to accelerate the agency’s growth thanks to its first significant international project, the global identity program for the Confederation of African Football.

2013

As a renowned expert in branding in sport, the agency was chosen by the French Tennis Federation to design the first line of furniture for the courts at the Roland-Garros tournament. This ambitious project involved trifold marketing, sport and logistic challenges, and also incorporated the reorganization of brand visibility on all the courts.

2016

By assisting UEFA with the graphic branding of the stadiums, Fan Zones and Host Cities of EURO 2016, Leroy Tremblot continued to grow among major international sport stakeholders. UEFA has now placed its trust in the agency once again for EURO 2020.

2017

The agency was bought by LaFourmi, making it the first independent communications group entirely specializing in sport with two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency.

Lafourmi
a few
figures

years

employees

awards

Sports lovers who make ads.

LAFOURMI is the first independent creative agency dedicated to the sports economy. Our campaigns and devices are all different, but they have one thing in common. They have been designed and produced by sports lovers…and it shows!

LAFOURMI is also a state of mind.

Since the beginning, we have always favoured a relationship based on kindness, simplicity and trust. The loyalty of our clients is the best reward for the unfailing daily commitment of all the agency’s staff.

Céline Jobert

CEO

Thibaut Cornet

CEO

Jordane Rabute

Strategy director

David Philip

Creative director

Maxime Roux

Finance director