Following a competitive pitch in June, LFP Media has chosen brand agency Leroy Tremblot—part of The Fan Syndicate group and a specialist in the sports industry—to create and roll out the visual identity of Ligue 1+, the new football platform officially unveiled at a press conference on Thursday, July 10.

This new collaboration marks a continuation of Leroy Tremblot’s partnership with LFP Media, following over a year of work rebranding Ligue 1 and Ligue 2. With Ligue 1+, the agency sets a new milestone by delivering a fresh, proprietary identity that captures the immersive and modern experience promised by the platform: one designed with fans at its core.

Ligue 1+: A Response to Evolving Fan Expectations

Ligue 1+ is being launched to meet the shifting ways fans consume sport and entertainment: offering live, customizable content in a fully digital environment, accessible on any screen through an ambitious, self-owned OTT platform. The new identity reflects this evolution, bridging the visual language of the championship while establishing a distinctive, aspirational personality for the channel itself.

A Singular Identity, Built on Strong Foundations

Leroy Tremblot has crafted a compelling and coherent visual world that expands the overall Ligue 1 brand, while standing on its own as a unique and powerful entity.

Key Brand Elements: 

• The italics in “Ligue” give the channel a dynamic signature, symbolizing movement and modernity, and echoing the visual rhythm of the icon. 
• The graphic universe retains key identity elements of Ligue 1 McDonald’s, including colors and typography, while reimagining the grid, graphic applications, and palette usage. A new focus on the icon supports an immersive, radiant graphic language that elevates the aspirational spirit of French football. 
• The identity is fully modular and customizable, allowing seamless integration of club colors across all platforms and touchpoints: from digital and social media to the OTT platform, motion content, and promotional assets.

A Platform in Service of the Championship

Rather than competing with the Ligue itself, Ligue 1+ enhances and amplifies its visibility, with a clear ambition: to deliver an immersive, enriched, and unifying experience for fans, ushering in a bold new chapter for French football.