Projet_Project_WEC_FIA_world_endurance_championship_ouverture

WEC

Brand territory
Scroll

the  project

The FIA World Endurance Championship (WEC) chose the launch of the 2019-2020 season and the 24 Hours of Le Mans in particular to unveil its new visual identity and the advertising campaign for the challenges.
Seven years after its launch, the WEC is preparing for the upcoming season with numerous sporting developments providing a real opportunity for the championship to strengthen its image and the attractiveness of its brand among the target population (partners, teams, media and spectators). Having previously been involved with the launch of the championship in 2012, the Leroy Tremblot agency helped the WEC with this new strategic mission. To this end, it designed a very distinctive and versatile brand territory that can be applied to different environments specific to a world championship. Owing to its flexibility, the new territory could remain in place for several seasons. To ensure harmony in terms of messages, the WEC logo has been given a makeover. For its part, LaFourmi agency has enhanced the new branding with a graphically powerful campaign that draws on the brand’s new hallmarks and the colours on the flags belonging to the host countries for the 8 championship events (Bahrain, Belgium, Brazil, China, United States, France, Great Bretain et Japan). Branding and communication in total synergy serve to ensure the correct message and identification of the person when speaking.

Client

FIA World Endurance Championship

Year

2019

Tasks

Visual identity
Brand territory
Graphic charter
Communications campaign
Promotional campaign
Brand content

Projet_Project_WEC_FIA_world_endurance_championship_KV
Projet_Project_WEC_FIA_world_endurance_championship_CHARTE_charter
Projet_Project_WEC_FIA_world_endurance_championship_habillage_print
Projet_Project_WEC_FIA_world_endurance_championship_habillage_branding_2
Projet_Project_WEC_FIA_world_endurance_championship_habillage_identite_identity
Projet_Project_WEC_FIA_world_endurance_championship_habillage_branding
Projet_Project_WEC_FIA_world_endurance_championship_habillage_branding_4
Projet_Project_WEC_FIA_world_endurance_championship_habillage_signature_signage
Projet_Project_WEC_FIA_world_endurance_championship_habillage_3
Projet_Project_WEC_FIA_world_endurance_championship_affichage_poster
Projet_Project_WEC_FIA_world_endurance_championship_KV_barcelone
Projet_Project_WEC_FIA_world_endurance_championship_KV_silverstone
Projet_Project_WEC_FIA_world_endurance_championship_KV_fuji
Projet_Project_WEC_FIA_world_endurance_championship_KV_shanghai
Projet_Project_WEC_FIA_world_endurance_championship_KV_bahrain
Projet_Project_WEC_FIA_world_endurance_championship_RS_social_network_3
Projet_Project_WEC_FIA_world_endurance_championship_intersticiel

our  work

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

Projet_project_realisation_ligue_football_professionnel_professional_league_Vignette_LFP_ligue_1_conforama

LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_Vignette_STADE_ROCHELAIS

Stade Rochelais

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

Projet_project_realisation_Vignette_france_le_13_by_Puma_marseille_new_levels_sport_rap

PUMA

Visual identity

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

Projet_project_realisation_grand_prix_de_France_F1_GIP_Le_Castellet_vignette

Grand Prix
de France

Global identity program

Projet_project_realisation_Groupama_FDJ_Francaise_Des_Jeux_Vignette

Groupama FDJ

lorem

Projet_project_realisation_Vignette_CO_Comite_Organisation_EHF_Euro_2018_Feminin_women_Handball

EHF Euro Handball 2018

Visual identity

Projet_project_realisation_DIRECT_ENERGIE_vignette

Direct Energie

Graphic branding

Projet_project_realisation_AS_Monaco_FC_Vignette

AS MONACO

Global identity program

Projet_project_realisation_Vignette_Engie

Engie

Partnership expression

Projet_project_realisation_Federation_francaise_french_boxe_Vignette

Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

Projet_project_realisation_vignette_UEFA_euro_2016

UEFA

Graphic environment

Vignette_Projet_project_realisation_MICHELIN_motorsport_ouverture

Michelin Motorsport

Team graphic branding

projet_project_realisation_Federation_Francaise_french_Voile_Vignette

Fédération Française
de Voile

Global identity program

Newsletter

*Required fields

Thank you!
The message has been sent.