PUMA
Visual
identity
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the project
Blurring the distinction between sport and music, Le 13 by PUMA, footbase New Levels is the result of the partnership between a major kit manufacturer, PUMA, and rapper Alonzo to launch Marseille’s largest indoor sport facility.
Given these special circumstances, the identity was designed to promote the atypical positioning of the facility (soccer, paddle tennis, and cross training) with a logo that expresses the rhythm of rap and a flexible, modular graphic environment that can be used to customize PUMA’s soccer partnerships with major European clubs (Marseille, Milan, Dortmund and Manchester).
1
graphic charter
8
branded Five courts
Client
PUMA France
Year
2019
Tasks
Visual identity
Graphic territory
Standardization
Signage
Prix d'Amérique Races ZETurf
LeTROT
FFR
global
identity
program
WEC
Brand territory
Danone Nations Cup
Brand territory
Fédération
Française
de Tennis
Global identity
program
LFP
Graphic environment
CNOSF
Global identity program
Automobile Club
de l’Ouest
Global identity program
Fédération Française
de Handball
Global identity program
Stade Rochelais
Global identity program
Fédération Française de Tennis
Courts branding
Nestlé Waters
Partnership expression
Grand Prix
de France
Global identity program
Groupama FDJ
Team graphic branding
EHF Euro Handball 2018
Visual identity
Direct Energie
Graphic branding
AS MONACO
Global identity program
Engie
Partnership expression
Fédération Française de Boxe
Global identity program
BNP Paribas
Partnership expression
UEFA
Graphic environment
Michelin Motorsport
Team graphic branding
