Projet_project_realisation_Ouverture_france_le_13_by_Puma_marseille_new_levels_sport_rap

PUMA

Visual identity
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the  project

Blurring the distinction between sport and music, Le 13 by PUMA, footbase New Levels is the result of the partnership between a major kit manufacturer, PUMA, and rapper Alonzo to launch Marseille’s largest indoor sport facility.
Given these special circumstances, the identity was designed to promote the atypical positioning of the facility (soccer, paddle tennis, and cross training) with a logo that expresses the rhythm of rap and a flexible, modular graphic environment that can be used to customize PUMA’s soccer partnerships with major European clubs (Marseille, Milan, Dortmund and Manchester).

Access Le 13 by PUMA website

1
graphic charter
8
branded Five courts

Client

PUMA France

Year

2019

Tasks

Visual identity
Graphic territory
Standardization
Signage

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Projet_project_realisation_2_france_le_13_by_Puma_marseille_new_levels_sport_rap
Projet_4_france_le_13_by_Puma_marseille_new_levels_sport_rap
Projet_project_realisation_3_france_le_13_by_Puma_marseille_new_levels_sport_rap

our  work

Projet_Project_WEC_FIA_world_endurance_championship_vignette

WEC

Brand territory

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

Projet_project_realisation_ligue_football_professionnel_professional_league_Vignette_LFP_ligue_1_conforama

LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_Vignette_STADE_ROCHELAIS

Stade Rochelais

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

Projet_project_realisation_grand_prix_de_France_F1_GIP_Le_Castellet_vignette

Grand Prix
de France

Global identity program

Projet_project_realisation_Groupama_FDJ_Francaise_Des_Jeux_Vignette

Groupama FDJ

lorem

Projet_project_realisation_Vignette_CO_Comite_Organisation_EHF_Euro_2018_Feminin_women_Handball

EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

Projet_project_realisation_Vignette_Engie

Engie

Partnership expression

Projet_project_realisation_Federation_francaise_french_boxe_Vignette

Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

Projet_project_realisation_vignette_UEFA_euro_2016

UEFA

Graphic environment

Vignette_Projet_project_realisation_MICHELIN_motorsport_ouverture

Michelin Motorsport

Team graphic branding

projet_project_realisation_Federation_Francaise_french_Voile_Vignette

Fédération Française
de Voile

Global identity program

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