Design of the Federation’s brand architecture
The identity’s signaling effect centers on the “V” of Voile (sailing), produced in transparent blue and red. It perfectly symbolizes the Federation’s five key values: transmission, authenticity, solidarity, introduction, and conquest.
The symbol establishes a connection when the name is read and its shape symbolizes sails billowing in the wind and directed toward the future.
It establishes a system for rolling out this identity onto various media with a color scheme and the association of specific graphic elements such as the rooster’s head for the French national teams or the star for the centers of excellence.
In addition to the identity rework, a comprehensive graphic environment has been designed with customized elements for each different sphere (corporate, French national team, club and label, events and championships) for all media.