A new strategic and structuring visual identity capable of attracting a wider and younger audience with identifying features in tune with the times. An identity capable of earning the loyalty of an increasing number of members by communicating the image of a federation that is constantly mindful of its development to establish boxing as a discipline with a forward-looking culture and tradition.
With its completely redesigned rooster, the French Boxing Federation wanted to capitalize on the iconic emblem of French sport and ensure continuity with its historical identity. It also presented an opportunity for the Federation to reassert its positioning internationally: pride, strength, and character.