

AS Monaco
Global
identity
program
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the project
The club had recently been taken over by new stockholders, so the main objective was to preserve the identity of the Principality and the history of an atypical club in French soccer with a modernized logo. This cosmetic revamp was then completed with the creation of a premium graphic environment covering the corporate, promotion and hospitality aspects.
2
graphic charters
3
application environments
5
levels of partnerships
Client
AS Monaco FC
Years
2013/2014
Tasks
Visual identity
Graphic environment
Standardization
Logo reveal
Hospitality materials




