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Stade Rochelais

global identity program
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the  project

We were tasked with modernizing the club’s identity while keeping the identifying codes and symbolism of the current logo. We established our graphic recommendations following precise and reasoned analysis while respecting the values of an extremely loyal community and supporters.
We therefore suggested opening up the club to a wider audience by returning to the name “Stade Rochelais” and removing the word “Atlantique” which we considered to be too isolating.
We chose to capitalize on the black/yellow color code by designing a graphic environment that was easy to implement and complemented the logo.
By adopting these positions, we firmly established the local dimension and strengthened the pride and sense of belonging of supporters and La Rochelle residents. This new identity has given rise to a new collection of associated products that proved instantly successful.

x10
increase in turnover since the identity change

Client

Stade Rochelais

Years

Since 2015/2016 season

Tasks

Visual identity
Brand architecture
Graphic territory
Standardization

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our  work

Projet_project_realisation_FFT_federation_francaise_french_tennis_Vignette

Fédération
Française
de Tennis

Global identity
program

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LFP

Graphic environment

Projet_project_realisation_CNOSF_comite_national_olympique_et_sportif_francais_Vignette

CNOSF

Global identity program

Projet_project_realisation_vignette_ACO_automobile_club_de_l_ouest_24_heures_du_mans

Automobile Club
de l’Ouest

Global identity program

Projet_project_realisation_Federation_Francaise_french_Handball_Vignette

Fédération Française
de Handball

Global identity program

Projet_project_realisation_FFT_federation_francaise_french_tennis_roland_garros_Vignette

Fédération Française de Tennis

Courts branding

Projet_project_realisation_Vignette_france_le_13_by_Puma_marseille_new_levels_sport_rap

PUMA

Visual identity

Projet_project_realisation_Vignette_ouverture_PERRIER_Nestle_waters_Roland_Garros

Nestlé Waters

Partnership expression

Projet_project_realisation_grand_prix_de_France_F1_GIP_Le_Castellet_vignette

Grand Prix
de France

Global identity program

Projet_project_realisation_Groupama_FDJ_Francaise_Des_Jeux_Vignette

Groupama FDJ

lorem

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EHF Euro Handball 2018

Visual identity

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Direct Energie

Graphic branding

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AS MONACO

Global identity program

Projet_project_realisation_Vignette_Engie

Engie

Partnership expression

Projet_project_realisation_Federation_francaise_french_boxe_Vignette

Fédération Française de Boxe

Global identity program

Projet_project_realisation_Vignette_bnp_paribas_roland_garros

BNP Paribas

Partnership expression

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UEFA

Graphic environment

Vignette_Projet_project_realisation_MICHELIN_motorsport_ouverture

Michelin Motorsport

Team graphic branding

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Fédération Française
de Voile

Global identity program

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