MITCHELL GROUP

LAFOURMI X
LEROY TREMBLOT

The first independent communications group in France to entirely specialize in sport, the Mitchell Group is formed of two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency. This cross-disciplinary range of services guarantees the global coherence of all campaigns’ strategic and creative processes to promote performance.

LAFOURMI X
LEROY TREMBLOT

The first independent communications group in France to entirely specialize in sport, the Mitchell Group is formed of two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency. This cross-disciplinary range of services guarantees the global coherence of all campaigns’ strategic and creative processes to promote performance.

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Our  history

1984

After graduating from the Met de Penninghen graphic art school in 1982, Jean-Guillaume Leroy and Antoine Tremblot teamed up to form Leroy Tremblot. The agency initially concentrated on two fields: commercial architecture and graphic design.

1989

This was a remarkable year for Leroy Tremblot, which earned its first major sport client when it created the graphic branding and identity codes for the Larrousse Formula 1 team.

1996

After 12 years in retail, during which the agency worked for Plein Ciel, Coup de Cœur, Yves Rocher and Sony, Leroy Tremblot refocused its core business and became the first design agency to exclusively specialize in sport. Its first projects with motorsports advertisers came shortly after, with ELF and Altadis.

1998

For the 1998 Soccer World Cup, the agency developed its methodology of optimizing brand legibility with three of the competition's eight major partners: Crédit Agricole, Sybase, and Manpower.

2000

Jean-Guillaume Leroy chose to leave the company, handing his shares over to Antoine Tremblot who chose to focus entirely on sport-related projects within the agency.

2003

Developed for giant catamaran Club Med for The Race, Brandsoring™ was then applied to the World Championships in Athletics. This assessment method, which anticipates places of high visibility, is based on media tracking. This innovative, disruptive tool is aimed at both rights holders and advertisers.

2008

Dominique Jubert joined Leroy Tremblot as Director of Development, before becoming a partner two years later. His arrival helped to accelerate the agency’s growth thanks to its first significant international project, the global identity program for the Confederation of African Football.

2013

As a renowned expert in branding in sport, the agency was chosen by the French Tennis Federation to design the first line of furniture for the courts at the Roland-Garros tournament. This ambitious project involved trifold marketing, sport and logistic challenges, and also incorporated the reorganization of brand visibility on all the courts.

2016

By assisting UEFA with the graphic branding of the stadiums, Fan Zones and Host Cities of EURO 2016, Leroy Tremblot continued to grow among major international sport stakeholders. UEFA has now placed its trust in the agency once again for EURO 2020.

2017

The agency was bought by LaFourmi, making it the first independent communications group entirely specializing in sport with two complementary brands: LaFourmi, 360° communications agency, and Leroy Tremblot, design agency.
Lafourmi 
a few
figures
11
years
57
employees
20
awards

LaFourmi is a full-service communications agency dedicated to growing audiences and revenues for rights holders, event organizers, and brands.

LaFourmi is also a state of mind. We have always given precedence to relationships, kindness, simplicity, and trust. The loyalty of our clients is the best possible reward for the unfailing everyday commitment of the entirety of the agency’s employees.

Céline Jobert
CEO
Thibaut Cornet
CEO
Julien Hablainville
Creative Director - Associate
Celine_Jobert_Fondatrice_founder_CEO_LAFOURMI
Thibaut_Cornet_Fondateur_founder_Strategie_strategy_LAFOURMI
Julien_Hablainville_Associe_associate_Directeur_Creation_creative_director_LAFOURMI
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01
02
03
/ 03

LaFourmi is a full-service communications agency dedicated to growing audiences and revenues for rights holders, event organizers, and brands.

LaFourmi is also a state of mind. We have always given precedence to relationships, kindness, simplicity, and trust. The loyalty of our clients is the best possible reward for the unfailing everyday commitment of the entirety of the agency’s employees.

leroy tremblot 
a few
figures
35
years
10
employees
11
awards

A pioneering design agency specializing in sport, Leroy Tremblot has been solely involved in this sphere since 1996. Today, the agency helps sport business figures from more than 15 sporting disciplines with increasingly complex identity-related challenges.

Leroy Tremblot assists event organizers, federations, operators of sport facilities, teams, and more than 50 brands involved in the biggest sport events.

Antoine Tremblot
Creative Director
Dominique Jubert
Account Director
Antoine_Tremblot_Leroy_Tremblot
Dominique_Jubert_Leroy_Tremblot
00
01
02
/ 02

A pioneering design agency specializing in sport, Leroy Tremblot has been solely involved in this sphere since 1996. Today, the agency helps sport business figures from more than 15 sporting disciplines with increasingly complex identity-related challenges.

Leroy Tremblot assists event organizers, federations, operators of sport facilities, teams, and more than 50 brands involved in the biggest sport events.

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